Ready Player Me, a cross-game avatar platform that allows users to explore virtual worlds with one consistent identity, and a client of the firm, has successfully closed a Series B financing round of approximately $56 million led by Andreessen Horowitz (a16z), with participation from other notable investors including David Baszucki, co-founder of Roblox, Justin Kan, co-founder of Twitch, Sebastian Knutsson & Riccardo Zacconi, King Games co-founders, sports and entertainment company Endeavor, Kevin Hart’s Hartbeat Ventures, D’Amelio family, Punk6529, Snowfro, Collab Currency, Plural, Konvoy Ventures, Robin Chan, co-founder of Fractal, and more.
More than 3,000 apps across both Web2 and Web3 already integrate Ready Player Me. The company also works with individual creators and fashion brands such as Adidas, New Balance, Dior, Pull&Bear, and Warner Brothers (Dune movie outfits) to enable cross-game avatar assets across the metaverse. Ready Player Me provides developers an avatar system, allowing the teams to focus on creating worlds and experiences. ELG was Ready Player Me’s primary legal representation on this transaction and was involved from the deal’s inception through its closing.